CoffeeBreak - the magazine - 优瑞咖啡机——特色饮品：拿铁玛琪雅朵，卡布基诺，意式浓缩，美式经典

Brand management

When people choose a premium-brand product, there are both rational and emotional aspects involved. The collaboration with tennis star Roger Federer came about to reinforce the aura that surrounds our brand.
01 / 2021

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CoffeeTalk

What began 90 years ago as a one-man company has grown to become an international business operating in around 50 countries worldwide. JURA developed into a global player and is now an innovation leader in automatic speciality coffee machines.
01 / 2021

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Longevity

‘JURA products simply last longer.’ For decades customers have been telling us this again and again, and it reflects our philosophy both in the past and today.
01 / 2021

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Point of Sale

We believe in providing our customers with all the information and expert advice they need before purchasing a JURA coffee machine. Whether the point of sale is physical or digital, in our retailers’ stores or online, it is a place to provide orientation.
01 / 2021

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Products

We aim to create products that raise the bar in terms of coffee quality, choice of beverages, ease of use and design. Products that people will enjoy using for many years. Products that are sustainable. That’s why we don’t believe in a throwaway mentality.
01 / 2021

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Service

Excellent service has always been a core value of the JURA brand. To ensure the longevity of our products, we maintain a global network of service factories, Hospitality Centers and authorised service centres.
01 / 2021

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